Suman Gadde is the co-founder and Creative Director of Janrise Advertising, a Hyderabad-based advertising agency he started with his friend (Chaitanya Boyapati) around 2009–2010 . What began as a “wild idea between two friends” has evolved into one of Hyderabad’s most successful independent agencies. Janrise Advertising Pvt. Ltd. was built to deliver comprehensive branding, digital marketing, and advertising solutions for clients, aiming to be “Hyderabad’s most awarded advertising agency for creative excellence”. From its humble beginnings, the firm grew by staying “client-friendly and committed” to creative strategy, helping many brands achieve success with innovative campaigns . Suman Gadde, as Creative Director (dubbed the agency’s “Chief Happiness Officer”), has been the driving creative force behind Janrise’s work, fostering a non-conformist, witty approach to advertising that gives brands a buzz in the market .
Achievements & Industry Impact
Under Suman Gadde’s creative leadership, Janrise quickly made a mark in the industry. The agency has been “making news in the market since 2010” and earned a reputation as a professionally run team known for strategic, high-quality creative work. Janrise clinched numerous awards on the regional advertising scene within just a few years of its founding. Notably, at the Ad Club Hyderabad’s ADEX awards, Janrise won 3 awards in 2012, 12 awards in 2013, and an impressive 22 awards in 2014, culminating in being crowned “Agency of the Year” for 2014 . These accolades spanned categories from corporate and retail advertising to public service and copywriting, showcasing the agency’s broad creative excellence . Such achievements have made Janrise widely regarded as one of the top agencies in Hyderabad – even referred to as the city’s “most awarded advertising agency” in creative circles . The firm’s portfolio grew to cover diverse sectors including education, retail, healthcare, technology, and more, with Janrise’s campaigns consistently delivering results and earning recognition for their merit . Suman Gadde’s inventive art direction and concepts were key to this impact – his “exemplary imaginative caliber” and unique ideas helped Janrise gain awards and acclaim in a very short span. This influence has elevated the creative standards in the local industry, with Janrise often setting benchmarks for engaging and strategy-driven advertising in the region.
Notable Campaigns & Creative Work
Suman Gadde and the Janrise team have produced several notable campaigns that reflect their creative flair. In the agency’s early years, they developed memorable print advertising for regional brands. For example, Janrise created an award-winning print campaign for Sampradaya (a traditional sweets brand) in 2015 – a series of ads evoking nostalgia for South Indian sweets – with Suman Gadde serving as Creative Director and even contributing as copywriter. Around the same time, Janrise’s poignant education-themed ads for Bharathi Educational Trust showcased their ability to blend social message with creativity; Suman led the creative on these campaigns, which used striking imagery (like a “Mother & Daughter” theme) to emphasize the value of schooling . These early works not only delivered the clients’ message effectively but also caught the attention of industry watchers. Some of Janrise’s campaigns were featured in international advertising magazines, indicating the creative quality was on par with global standards .
In recent years, Janrise has continued to innovate, especially in digital and social media marketing. A standout example is the 2023 campaign for Dodla Dairy. Inspired by a viral video of Bill Gates enjoying a cup of street chai in India, Suman Gadde’s team partnered with the local tea-seller “Dolly Chai Wala” to promote Dodla Milk in an authentic way. Janrise co-created an Instagram video series featuring Dolly’s charismatic tea-making using Dodla milk – effectively an influencer-driven ad with a creative twist. The result was a viral sensation: the campaign garnered over 2 million views and dramatically boosted Dodla’s brand visibility among younger audiences . This innovative collaboration highlighted Janrise’s ability to leverage pop culture moments and social media for branding, reinforcing their reputation for out-of-the-box ideas that deliver tangible results.
Recent News & Developments
Both Suman Gadde and Janrise Advertising remain active voices in the industry. During the COVID-19 pandemic, Janrise conducted a consumer survey to help brands navigate the post-lockdown market. Suman Gadde noted that brands would “have to adapt to new situations” and essentially start afresh to win back customers’ attention after the lockdown . His commentary, published in mid-2020, reflected an understanding of shifting consumer behaviors and the need for creative brand engagement as the world returned to normal. This thought leadership is part of Janrise’s broader role in guiding clients through changing times.
On the business front, Janrise has grown steadily. From a team of about 30 in its early years, the agency expanded to around 50+ professionals by the mid-2020s, adding specialized talent in digital media, strategy, and design. It continues to offer integrated services – from traditional ad campaigns to cutting-edge digital marketing – under one roof. The agency recently celebrated its 14-year anniversary, marking over a decade of creativity and brand building. Through it all, Suman Gadde remains at the helm of Janrise’s creative direction, ensuring that “brands love people, we make brands lovable” is not just a tagline but a guiding philosophy in their work. With a track record of award-winning campaigns and a finger on the pulse of consumer trends, Suman Gadde and Janrise Advertising continue to have a significant impact on the advertising industry in their region, delivering campaigns that are both imaginative and effective.